Welcome to Advertising Exposure News
April 07, 2004
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In This Issue:

* Introduction
* Great Articles
* New Directory Submissions
* Advertising Quote
* Advertising News
* Free and Useful Software

*Advertising 101


*Closing

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Introduction

I would like to welcome all new subscribers to Advertising
Exposure News! Here is the link to your free gift at
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Advertising News is published monthly on the 1st Friday
of each month. 

The amazing words of "how to" - Get Your Next Niche Product Idea Today By Using This Two Simple Words

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Dear ~~NAME~~,

   Interview with Legend isn't available this month.  Instead I bring you few awesome articles and advertising resources which help you in your business.  Interview with Legend will be back on the next issue. 

   Due to the unfortunate circumstance with Ecourse Wizard I am forced to move to another auto-responder.  I hope you will re-subscribe to this newsletter.  Please look out for the confirmation email from Aweber. Thanks.

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10 Common Money & Success Myths
(And The Truths Behind Them!)

For the longest time, people believed that the earth was flat and that if you traveled all the way to the end, you would fall off. People were trapped; they were stuck in a world that reached out only as far as they could see - a world much, much smaller than the actual size of earth. They were stuck not because that was all that they had available to them, but because that's all they "believed" they had.

They firmly held on to this belief until one day someone proved them wrong by sailing around the world. And in doing so, he opened up a whole new world of possibilities and opportunities for everyone. The rest of earth became available to them.

Beliefs are funny creatures. You see, beliefs are not necessarily based on what's true or factual in the world. The power of each belief comes only from the believer of that belief; the strength of your belief depends on how strongly you believe it to be true.

That means that you can believe whatever you want to believe. Because as long as you believe it to be true, it will be true in your life. Consequently, you will attract events, experiences and people into your life that will match your beliefs, which will in turn strengthen those beliefs further.

The level of success of a person depends greatly on his/her beliefs. It depends greatly on how s/he views the world, through those beliefs. For this reason, it is very, very crucial to adopt only the beliefs that serve you and to let go of those beliefs that limit you.

Because we don't always see what is "real." We perceive the world based on our beliefs. As we walk through life, we begin to realize that a lot of what we learned growing up was not very useful, or even true. We begin to realize that life is really about "choices." That we can choose to believe whatever we want. And if a certain belief is not very useful, we can change it.

You have done it before. It takes courage to be willing to look at your current beliefs and then decide whether they serve you or sabotage you, whether to keep them or get rid of them. But you have that choice. You have the power to change your beliefs, and to change what is "real" to you.

Here are a few commonly held beliefs, or "myths," that hold many of us back from achieving success...

Myth #1: I don't have what it takes to be successful and wealthy.

Fact: Successful people were not born that way. In fact, many of the most successful people today had very difficult lives. They were regular people who wished for more. And they decided to do something about it - to change their circumstances. Anyone can do the same, including you and I.

Myth 2: I don't have any experience or education in anything.

Fact: Many successful people started with no experience. Many of them also flunked high school and never had any college education.

The only way to get real education and experience in anything is by doing, by "starting." Once you start doing it, you learn very quickly.

Think of all the things that you know how to do. Driving a car, riding a bike, playing sports, reading, writing, speaking...even walking. All of these things have one thing in common: at one time in your life, you didn't know how to do any of them.

And despite how impossible it seemed at the time, you decided to do it anyway. It's the same with everything in life. You learn by doing. You get experience by doing something a few times. Get started. Do it once, twice, three times and you're already on your way to becoming an expert in no time!

Myth 3: To be successful, I have to start a business, and I'm just not cut out to be a businessperson. I don't have what it takes.

Fact: Listen...I know a few people who can barely read or write. Yet they're running their own businesses. It's scary, I know. But think about it...right now, at this moment, you're already several giant steps ahead of them.

The only difference between a person who's thinking about starting a business and another who is running a business is just that. One of them is doing what the other is only "thinking" of doing. They both had the same ideas and dreams. They both probably had the same doubts and fears as well. But one of them decided to start anyway, to take action despite the doubts and fears. One of them decided that if other people could do it, then he could as well.

Myth 4: Money isn't that important.

Fact: Tell that to the family who's starving right now, or to the family who needs money for serious medical help for a member of their family. They'll tell you how important money is.

We've been conditioned from Day 1 to believe that money is not important. We have been conditioned to believe that wanting money is wrong and unethical. And yet the entire world seems to run on money.

It is one of the biggest myths known to man. And it's one of the main reasons why the majority of the people are not wealthy.

Money is simply a way to measure the amount of value you create for others. If you have a lot of money, it means you have created a lot of value for other people. If you don't have the kind of money you'd like to have, that simply means that you just haven't yet found a way to produce the kind of value for others that you're capable of, or the value that you'd like to.

Just look around you at the countries or even cities that have lack of money. You'll find that in these same places, there are usually more crimes being committed, more people taking advantage of others, more diseases, more suffering, more deaths, and none or very little education.

Money may not be the most important thing in life, but let's face facts here... Money is pretty darned important in this day and age. It's how you support yourself! It's how you buy food, water, shelter, clothing. It's how you pay the medical bills. It's how you help and support others around you, including your loved ones. And we both know that those are very important things.

And by the way, if you feel that it's more important to contribute to others than to be rich, well guess what, when you have more money, you can contribute more! You can do much more for others and you can help a lot more people when you have more money.

Only good things can come from having more money.

Myth 5: Money must be made slowly.

Fact: Nothing could be further from the truth. The only way to make money is to make it quickly! What good is money if you can't enjoy it right now instead of 20 years from now? What good is money if you can't contribute to others now as much as you'd like to, instead of 20 years from now?

The quicker you make money, the quicker you can change your life and the lives of those around you - for the better. There are no rules stating that money should be made slowly.

The only way to make money is to make it quickly! You will also find that the more money you make, the easier it becomes to make more because you begin to shift your focus from survival to abundance and contribution, in the process. And that shift in focus simply attracts more wealth to you.

Myth 6: If you weren't born into money, you'll never be rich.

Fact: Millionaires are made every day. Many of them are self-made millionaires - people who started with nothing or close to nothing and amassed fortunes. Simply because they decided to and they didn't let anyone dissuade them from their goals.

If you believe that you have to be born into money to be rich, you're missing out on all the riches out there, waiting for you to claim.

Myth 7: If I win, someone else has to lose.

Fact: This is absolute, high-grade, premium quality nonsense. There is enough opportunity and enough money in this world to go around so that everyone can be a winner. In fact, there is more than enough to go around.

The only reason they're not winners is because they don't believe they can ethically and morally do so. (Remember "the earth is flat" story?) As soon as we get rid of that belief and take a step into the unknown, we begin to realize how much wealthier you can be. You also realize how your being a winner can only help others win as well!

You can become rich by using ethical and legal means - without having to cheat or hurt others. In fact, that's the only way I recommend that people do it.

The easiest way to become rich is to create value in other people's lives. There are no losers in that scenario.

Myth 8: Making a profit is a sin.

Fact: If you cheat or hurt others to make a profit, then yes, in that case, making a profit would be bad. But if you create value for others, then making a profit is always good. By creating more value for others, you're helping them live better lives. There is nothing sinful in helping others, doing a great job at it, and getting paid for it.

Money doesn't turn good people into bad people. Money simply magnifies the qualities that are already inherent within a person. If you're a good person, having more money will only allow you to do more good! If you're a bad person, having more money will allow you to do more bad.

And most of us really are good people. And we have a lot to offer others. And you can only do more good by having more money.

Myth 9: Having more money will mean that I'll have to work hard all day and not have time for my family, friends and leisure.

Fact: There's a huge difference between working hard and working smart. Successful people have learned to work smart! They have learned to find other successful people they can model after so they don't make the same mistakes other people did. And by doing so, you can save a lot of time, money, effort as well as some major headaches.

Getting your business started and running does require work. There's no way around that. But, you can still take time out for your loved ones and for your leisure. In fact, it's highly recommended that you do that. If you're spending all your time trying to keep your business afloat, you're either not going about things the right way or you're just in the wrong business.

Myth 10: If I have more money, people will judge me, and they will not like me very much.

Fact: People will judge you anyway. They are judging you right now! It's what they do, unfortunately. Most people don't know who you are anyway! They don't know the "real" you. They only know who they think you are, based on what little information they have about you. So, let them think or feel what they want. They don't know any better. And you really shouldn't be concerned about those people.

Remember, respect and friendship are earned. If they can't appreciate who you are, then they don't deserve your time, or your thoughts.


Many of these myths that have been floating around for hundreds of years and were typically conjured up by people who didn't know any better. Many of them got programmed into us when we were very young. But, we're adults now. We can think for ourselves. We can choose to adopt only those beliefs that benefit you and drop the ones that are no longer useful or empowering. It's all up to you.

Beliefs are very powerful indeed. They, for the most part, are what dictate the quality of your life. Change your beliefs and you change your life.

Free your mind, and success will follow!

Best regards,

Bryan Kumar
Secret Subjects!
<http://www.about-secrets.com>

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Can you realistically create fresh and unique product in 30 minutes?  I say "yes"

Read More 

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New Directory Submissions -
Below are several of the best submissions added to the 
Advertising Exposure Directory at 
http://www.advertising-exposure.com this month
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Website URL: http://www.mediabids.com 

Advertising Auctions for newspaper & magazine ad space 

Category: Media Advertising 

Comment: Mediabids services are Free for Ad Buyers. Find Great Rates on Ad Space in Newspapers & Magazines locally and nationally. Publications compete against one another for your ad dollars.

 

Website URL: http://www.searchenginegenie.com 

Search engine optimization - SEO 

Category: Search Engines 

Comment: Search engine optimization, Search engine marketing, Search Engine promotion, Search Engine ranking, internet marketing from search engine genie your only market place.

 

Website Url: http://www.idevelopernetwork.com/ 

Software development 

Category: Web Design 

Comment: iDeveloperNetwork is a software outsourcing firm offering offshore software development, software testing, web site design and development services.

 

Website Url: http://www.websight.net.au/ 

Search Engine Marketing Web Advertising Website Optimization 

Category: Search Engines 

Comment: WebSight Australia - effective Internet marketing strategy, ethical search engine optimization, website submission, web site placement, directory registration and search engine positioning services.

 

Website Url: http://www.all-online-marketing.com 

Title: All Online Marketing 

Category: Traffic Generation 

Comment: Free online marketing and advertising resources for you web site or business.

 

Website Url: http://www.soezwebhosting.com 

Title: Affordable Web hosting and Domain Name Registration services 

Category: Web Design 

Comment: Affordable Web hosting and Domain Name Registration services. With our easy and affordable plans your site can be up and running in no time. Web hosting has NEVER been so eZ

 

**Editor Note: Interesting Site!

Website Url: http://www.galateastar.proboards23.com 

Title: Evolution Revisited 

Category: Announcement Site 

Comment: A new X-men rpg (ropeplaying game) where you can pretend to be any x-men character you wish and even make up your own. You can also chat with other members, create/participate in polls and discussions.

 

Website Url: http://www.thinkingfaster.com 

Title: Don't Know Where to Start? 

Category: Reciprocal Links 

Comment: We want to help you start a home business. We offer many different FREE resources, affiliate opportunities and a mentor to show you how to succeed. Your biggest mistake is not checking this site out.

 

Website Url: http://winstonwebworld.net 

Title: Winston Web World, Inc. offers affordable web design, hosting, and $11.95 domain names. 

Category: Web Design 

Comment: Winston Web World, Inc. is a complete internet service center. 11.95 Domain Names, One Page Website - $14.95/yr.


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Advertising Quotes

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"Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines or days if necessary. If you happen to think of a headline while walking down the street or while riding the bus, take out pencil and paper and write it down."

John Caples

"On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money."

David Oglivy


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Breaking News

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Trademarks cast shadow on paid search: ZDNet Australia: News & Tech: E-Business

Google is number 1 web property in Germany

FBI arrests MSBlast worm suspect | CNET News.com

Overture Tops Google with Largest Search Index

 

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Great and Useful Free Software - Ebook - Resources

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Great Place To Submit Your Article

http://www.zinos.com/cool/zinos/author_signup.html

Which pay-per-click search engines perform the best? Must read report.

http://www.marketingexperiments.com/archives/search_eng.cfm


Guest Article

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Advertising 101

BASIC ADVERTISING RULES

Effective marketing is a vast field. It includes using marketing tools such as: direct mail; space and classified ads; signs; radio and TV commercials; business involvement, and more. In fact, the approach you can take and the methods you use are only limited by your imagination and resources. There are basic rules that do not change, however. They are as follows:

Rule No. 1 - You must get a prospect's ATTENTION.

(Your headline is the most important part of an advertisement.)

Rule No. 2 - You must create reader INTEREST.

(Your ad should be built around an idea that offers value.)

Rule No. 3 - You must arouse the reader's DESIRE.

(By focusing on all the benefits they will receive.)

Rule No. 4 - Your ad must move them to ACT.

(Tell your readers exactly what it is you want them to do.)

 

LIST OF WORDS THAT YOU CAN CHANGE FROM RATIONAL TO EMOTIONAL IN YOUR AD COPY.

 

Rational

Emotional

accelerate

speed up

accolade

applause

additionally

here's more/there's more

aid

help

allow

let

anticipate

expect

astute

smart

at an end

over

attractive

good looking

avid

eager

beneficial

good for

challenge

dare

circular

round

combat

fight

completed

finished

concerned

worried

concerning

about

construct

build

courageous

brave

demise

death

difficult

tough/hard

diminutive

small

disclose

reveal/explain

donate

give

elderly

old

facilitate

ease

famished

hungry

fatigued

tired

fearful

afraid

following is/are

here's/here are

for

because

fortunate

lucky

futile

hopeless

gratification

enjoyment

hasten

hurry

huge

giant

humorous

funny

ill

sick

immediately

right now

inform

tell

intelligent

bright

I regret

I'm sorry

jesting

joking

large

big

learn

find out

manufacture

make

notion

idea

nude

naked

observed

seen

obstinate

stubborn

omit

leave out

perceive

see

perhaps

maybe

peril

danger

perspiration

sweat

pleased

happy

preserve

save

prevent

stop

purchase

buy

propitious

favorable

receive

get

requested

ask for

reply

answer

select

pick/choose

soiled

dirty

stomach

belly

strike

hit

subsequent to

since

sufficient

enough

superior

better

tardy

late

terminate

end

tidings

news

utilize

use

wealthy

rich

youthful

young

 

HERE ARE 26 OTHER PROVOCATIVE WORDS TO USE IN YOUR HEADLINE.

announcing ,  advice to ,  yes,  secrets of ,  the truth of ,  love ,  new ,  protect ,  how much

now ,  life ,  how would,  amazing ,  here ,  this,  facts you ,  discover ,  only,  breakthrough 

do you , sale,  at last ,  bargains ,  hate, 

THE TWO MOST POWERFUL HEADLINE WORDS

free ,  you

 

In order to avoid making careless advertising decisions that can cost you money, it is important that you understand and participate in your own strategies. That means getting involved and researching what strategy will produce sound advertising.

It is essential that you have a plan before you take action on developing and advertising strategy. Your plan must be based on an objective analysis that has resulted from your knowledge and research.

It doesn't matter what your background is, you can learn to master the type of mail order advertising that is needed to launch a self-publishing business.

Through research and careful planning you can become familiar with the writing skills you will need to create effective adds. Obtain all the information you can from the masters in the business. Read and study every book, manual, report, newsletter, ad, article, and publication you can get your hands on that will help you in developing your own successful strategies and techniques. Then bring all of that knowledge together to obtain winning results.

 

ADVERTISING IS VITAL TO THE SUCCESS OF YOUR SELF-PUBLISHING VENTURE

The success of your advertising will ultimately depend on the salability of your book, manual, report, newsletter, etc. Good advertising will make a good book sell better, but it cannot transform a poor book into being successful.

Advertising is vital to any business venture because:

1) It allows a business to deliver their message repeatedly and reinforce it in the minds of targeted consumers.

2) It allows a business to reach hundreds of thousands of potential customers at a relatively low cost compared to individual sales calls.

3) It allows a business to target their market and test their product. 

4) A business identity can quickly be established.

5) A forum for showing a product, together with benefits and advantages can be established.

 



Closing

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 Kim Thomas

#4 Foxfire Road

Hollywood, FL.  33021

954-963-3600