Advertising Exposure News
January 17, 2003
-----------------------------------------------------
Top Ad
This is absolutely crazy. You can use these awesome
online promotion tools for only $6.95/month. Classified
ad Blaster, Media Blaster, Search Engine Submitter,
Article Blaster, Press Release Blaster, Website
Announcement Blaster and many more promotion tools!
Webmasters, this is for you! Click to
http://www.advertising-exposure.com/trafficzilla.html
-----------------------------------------------------
In This Issue:
* Introduction
* Interview
* Sponsors
* New Directory Submissions
* Advertising Quote
* Advertising News
* Closing
-----------------------------------------------------
Introduction
I would like to welcome all new subscribers to Advertising
Exposure News! Advertising Exposure News is published on
the first and third Friday of every month. You can view
this issue online at
http://www.adexposurenews.com/issue/011703.html
Some of the best advertising exposure can be made through
joint ventures. If you are interested in swapping ads,
trading resources or looking for a joint venture partner,
then please stop by our Joint Venture Board at:
http://jventureboard.ontheweb.com/
It seems that the frigid temperatures here in Wisconsin are
here to stay for awhile. The high temperature today was
8 degrees F. My pug, Woodfield, does not like doing his
business in the cold, but he won't wear a sweater either. So
he waits as long as he can. Hopefully we will have a break
in the weather soon. I hope you are having warmer
temperatures where you live. Now, on to some hot internet
advertising resources.
------------------------------------------------------------
Article
Michael Green is a true internet marketer. He is honest and
sincere. It is my pleasure to introduce you to him.
1. Please tell us about yourself.
My name is Michael Green, I'm 34 years old and married. I
live in London, England.
2. How would you descibe your personality?
Fairly extravert and very ambitious. Aware that life can be
short and that there's always a pressing need to get things
done today, not tomorrow.
3. How did you become interested in the internet and when
did you first "go online"?
Facinated from the second I heard about the web back in
1993/4. Prior to that I was always somewhat interested in
computers and even ran my own software company whilst at
school (as a 14 or 15 year old).
4. What businesses/websites do you currently operate on the
internet?
http://www.howtoWRITEaNEWSLETTER.com
http://www.EasyEzineToolkit.com
http://www.HowToFindHappiness.com
http://www.howtoPresent.com
http://www.howtoPDFcreator.com
http://www.CreateAndSELLproductsONLINE.com
http://www.Easy-Download.com
5. What inspired you or made you decide to start your
current online business/website?
One day I bought an online product for my conventional
offline printing business.
Wow! I thought. I just paid for something over the net,
which was delivered to me instantly right there and then
and it wasn't even cheap to buy.
What was the product? Just some information! But the point
was if I'd just spent cash in that way, then surely others
would do the same.
That got me thinking that there must be a market for well
written, perfectly targeted online products and I
immediately thought of using my knowledge of creating
newsletters (from my printing business) to good use. To make
things even better, I had over 10 years of pre-written
copyright free articles that I'd been building up for my
print business. So the beginnings of the idea for
http://www.howtoWRITEaNEWSLETTER.com
was right there and I got to work on it that very same
evening.
I remember making a call to my wife from my cellphone on the
way home from work that day. "Honey", I said, "I'm going to
create some information products and sell them on the net".
My wife was supportive, but skeptical I think: "That's nice
dear, what time will you be home for tea".
6. What is one of the biggest mistakes and/or blunders you
have made while marketing online, and what did you learn
from it?
My first two products were VERY successful and that led me
into a false sense of knowing precisely what the market
place wanted every time.
The danger here is that this prevents you properly market
testing your ideas. So when it came to my third product
called
http://www.howtoPresent.com
I went right ahead and put a lot of time into creating what
was technically my best written, most thought out, product
to date.
But...to my horror when I released it, initially it failed
to sell well at all.
My problem was that I hadn't properly researched my market.
Instead I thought I could second guess what people would
want. The truth is that even very experienced marketers
should properly test their products through market research,
rather than just going on a hunch.
All I eventually needed to do was to test the way I was
marketing the product, by which I mean the sales letter and
once I'd tweaked my sales approach, the product itself
started to move. It's been a steady seller ever since, with
virtually no refunds. But I was lucky because it could have
equally turned out that the actual product needed changing,
rather than just the marketing and that would have cost me
a lot of time to achieve.
The lesson?
Always market test everything you do, before putting in a
ton of time.
7. What percent of your income is made from online sales?
100% of my How To Corp income is online.
8. What are your most successful means of advertising?
PayPerClick is very successful for me and drives continuous
traffic my way. People get into trouble with PayPerClick if
they haven't properly tested their product and don't know
what kind of success ratio they're able to get in terms of
visits to sales.
So I *never* spend money on large scale PayPerClick until
I'm fully comfortable with my product's performance at
converting visitors to sales.
Next I would say that writing articles and sending them out
to Ezines is a very successful form of advertising. It's
enjoyable to do and Ezine Editors are surprisingly hungry
for good quality articles. You get to provide your resource
box with information at the bottom of your article and this
generates sales afterwards.
9. Do you have any advertising tips or secrets you would
like to share with our readers?
When I do carry out Ezine advertising I only book solos. I
can always be certain of making my money back, but the
drawback is that you must keep a close eye out to ensure
that all the Ezines have actually published your ad. It's
rather easy for some of them to....well...forget!
I always book my solos through a reliable co-op like
http://www.howtocorp.com/sdtsolo
and they ensure that my ad gets placed in all the Ezines in
the group or groups I select.
10. What do you like most about being online?
Freedom to operate from anywhere in the world + the buzz of
knowing that they'll be new sales in my email inbox every
night.
11. What are your goals for 2003?
Create more great online toolkit products.
12. What advice would you give to someone trying to start
their own online business?
That's easy....I've written it all down in this article
http://www.createandsellproductsonline.com/articles/followoneguru.html
-------------------------------------------------------
Sponsors
Ad Broadcast -
http://www.advertising-exposure.com/adbroadcast.html
Get your message directly on millions of computers
safely. You can now broadcast YOUR AD directly on
Millions of computers. Your ad will display on a users
computer screen, safely and Legally.
Advertising Secrets Web Marketing Resources -
http://advertisingsecrets.com
Advertising tips and achievement techniques for web
marketing and ezine promotion are shared by successful
online entrepreneurs. Visit us now and submit your own
articles for inclusion.
Online Web Creations
http://www.onlinewebcreations.com
Free and Custom Made Website Graphics. Ebook covers, ezine
covers, banner blanks and award templates.
------------------------------------------------------
New Directory Submissions -
Below are several of the new submissions added to the
Advertising Exposure Directory at
http://www.advertising-exposure.com
Cheap TV Spots
http://www.cheap-tv-spots.com
Award-winning discount TV commercials and air time for
small business, start-ups and test marketing. Discount
infomercials and group rates. Discounts for franchisees.
Stimulate business by supporting your national and
international distributors and sales representatives,
or direct new customers to your web site to place orders.
Multilingual service available. Written about in major
business publications. Download video samples for free.
Air time rate reports for only $49.99. High-quality,
fast and reliable.
Free Website Marketing Tips & Tricks
http://www.wowbrand.com/
Free internet marketing tips & tricks. All about online
advertising, email marketing, web site design, keyword
research, search engine optimization, ranking tips and
how-tos.
Hitsnow
http://hitsnow.net
Targeted website traffic at wholesale prices. Send HIGH
QUALITY visitors to your website who actually SEE your
site, and We Don't Use Pop-Up Advertising To Do It. People
will actually visit your page, Not A Pop-Up. Guaranteed
results - you WILL get the number of visits you purchased
within 30 days.
------------------------------------------------------
Advertising Quote
Optimism is the faith that leads to achievement. Nothing can
be done without hope and confidence.
Helen Keller
-----------------------------------------------------
Advertising News
Positive Signs for the Ad Industry
http://www.internetnews.com/IAR/article.php/1568821
UK Internet Advertising Set For Significant Growth in 2003
http://www.internetnews.com/IAR/article.php/1570311
Dr Pepper Ad Commerorates Slain Hip-Hop Star
http://www.adage.com/news.cms?newsId=36900
Ad Spending To Increase 3.3% In 2003
http://www.adage.com/news.cms?newsId=36924
-----------------------------------------------------
Closing
Thank you for subscribing to Advertising Exposure News. If
you enjoy this newsletter, please pass it on to a friend.
If you have any comments or suggestions, please feel free to
email me at
mailto:adexposure@att.net
To advertise in Advertising Exposure News, go to
http://www.adexposurenews.com/rates.html
And don't forget to check out our Free resources, articles
and ebooks at Advertising Exposure at
http://www.advertising-exposure.com
To Subscribe to Advertising Exposure News, email
mailto:adexposure@att.net with subscribe in the subject
line.
To UnSubscribe to Advertising Exposure News, email
mailto:adexposure@att.net with unsubscribe in the subject
line.
-----------------------------------------------------