Advertising Exposure News
February 21, 2003
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In This Issue:
* Introduction
* Article
* Sponsors
* New Directory Submissions
* Advertising Quote
* Advertising News
* Closing
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Introduction
I would like to welcome all new subscribers to Advertising
Exposure News! Advertising Exposure News is published on
the first and third Friday of every month. You can view
this issue online at
http://www.adexposurenews.com/issue/022103.html
Some of the best advertising exposure can be made through
joint ventures. If you are interested in swapping ads,
trading resources or looking for a joint venture partner,
then please stop by our Joint Venture Board at:
http://jventureboard.ontheweb.com/
Welcome! I hope all of you are doing well. I did not think
it was humanly possible to be sick for over 2 weeks...but
I am living proof that it is! I have had a stuffed up head,
extreme headache and upset stomach constantly for over 2
weeks. I've been to the doctor twice. She is convinced that
I do not have an infection so she won't give me antibiotics.
This week we are trying allergy medication without much
success. Hopefully next time this ezine goes out I will be
feeling a little better. Hope you have a good week.
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Article
Location, Location, Location
by Tony L. Callahan
The first thing you should consider in advertising is the
first thing you should consider when buying real estate:
Location, Location, Location. You want to focus all of your
efforts on your intended audience. Once you know who they
are, determine which publications they are most likely to
read.
While large sources have apparently attractive numbers of
readers, their advertising rates are usually high. Focus
instead on smaller publications, such as targeted
newsletters or Internet magazines (ezines). There are
publications for sports, hobbies, pets, business,
occupations and many other areas of interest. The
advertising rates of these smaller publications are usually
lower than the big guys and, if you select carefully, the
readers almost guaranteed to be in your target market.
To give an example from my personal experience:
I posted an identical ad for an affiliate program in two
different publications. The ad ran for the same period in
both publications and both were published with the same
frequency. The first was a large ezine with over 300,000
subscribers, the second was a publication for online
business people with a subscriber base of only 7,000. Below
are the results I observed:
Ezine 1:
481 responses
3 sign-ups
Ezine 2:
168 responses
19 sign-ups
So what made the difference? The answer is quite simple. The
first ezine's readership was broad based. While many people
were curious enough to respond to the ad, very few were
serious enough to actually signup for the program. The
second ezine's audience was primarily made up of people
interested in owning business on the Internet. This prior
interest in products similar to the one I offered resulted
in better results. Not to mention the fact that the ad in
ezine #2 was significantly less expensive. This experience
is a great illustration of why it is vitally important
to reach your target audience.
The number of Internet ezines is growing every month. It
should not be difficult to locate several publications that
cater to your your target market. If you advertise in just
five targeted ezines and receive only thirty responses per
week per publication, well below the averages I have
experienced, you will receive 600 qualified responses per
month!! If only ten percent of these responses result in
sales, it still means an additional sixty sales per month!!!
These calculation don't even include the potential for ad-on
and repeat sales. As you can see, targeting your advertising
can result in very nice profits for you business.
Even with a targeted audience, the results that you
experience will vary significantly, depending upon the
particular opportunity or product being offered. The other
big factor that influences how much response you will
receive is the advertisement itself. In another article in
this series, I will detail methods of writing effective
advertising.
About the Author:
Tony L. Callahan is president of his own Internet marketing
company, Link-Promote http://www.link-promote.com
He also publishes Web-Links Monthly, a newsletter full of
tips, tricks and techniques for successful web site
promotions. To subscribe, send e-mail to:
mailto:Web.Links-subscribe@listbot.com
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Sponsors
"Unsold Ad Inventory?"
Here's the quickest way to sell it and increase
your ad sales on a regular basis. EzineAdAuction
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setting. No fees to you unless a buyer is found.
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to sell their ad space at
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Advertising Secrets Web Marketing Resources -
http://advertisingsecrets.com
Advertising tips and achievement techniques for web
marketing and ezine promotion are shared by successful
online entrepreneurs. Visit us now and submit your own
articles for inclusion.
Online Web Creations
http://www.onlinewebcreations.com
Free and Custom Made Website Graphics. Ebook covers, ezine
covers, banner blanks and award templates.
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New Directory Submissions -
Below are several of the new submissions added to the
Advertising Exposure Directory at
http://www.advertising-exposure.com
Web Submits
http://www.websubmits.com
WebSubmits Website Submission. We will submit your site to
1 million FFA Sites, Directory Sites and Search Engines.
We have the best prices on the internet. As low as $ 6.95
Salesleader's Home Business
http://www.maxpages.com/salesleader
Links throughout the Salesleader's site for web advertising,
promotion, search engines, affiliate programs and more.
Most sites are free with some having upgrades available
GetSpecific - Web Marketing and Website Promotions
http://www.getspecific.com/
GetSpecific web marketing and website promotions featuring
guaranteed top search engine placement, professional meta
tags, directory submissions by hand, industry and regional
directories, strategic linking.
Y1D text banner exchange
http://www.y1d.com/index_html
Free text advertising (banner) exchange including
geotargeting. You display text banners ads on your web site
and in exchange, other web sites will show your banners.
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Advertising Quote
Instead of just one quote, I would like to offer you an
ebook that is packed with over 680 quotes and lessons
learned from top internet marketers.
Marketing Inspiration For 2003 is a treasure chest.
You can download it for no cost at
http://www.advertising-exposure.com/ebooks/inspiration2003.pdf
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Advertising News
Cisco Launches $100-$150M Ad Campaign
http://www.internetnews.com/IAR/article.php/_1587131
Overture to Buy AltaVista
http://www.internetnews.com/IAR/article.php/_1587171
Google buys Blogger.com developer
http://www.msnbc.com/news/873952.asp?0dm=B2BCT
AOL confirms end of AOLTV
http://www.msnbc.com/news/874338.asp?0dm=C2ACT
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Closing
Thank you for subscribing to Advertising Exposure News. If
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http://www.advertising-exposure.com
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