Advertising Exposure News
March 21, 2003
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In This Issue:
* Introduction
* Article
* Sponsors
* New Directory Submissions
* Advertising Quote
* Advertising News
* Closing
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Introduction
I would like to welcome all new subscribers to Advertising
Exposure News! Advertising Exposure News is published on
the first and third Friday of every month. You can view
this issue online at
http://www.adexposurenews.com/issue/032103.html
Some of the best advertising exposure can be made through
joint ventures. If you are interested in swapping ads,
trading resources or looking for a joint venture partner,
then please stop by our Joint Venture Board at:
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Would You Like To Know How You Can Get Hundreds Of People
To Actively Promote Your Website Every Single Month Even
If You're Starting Out With No Mailing List, No Products Of
Your Own and No Money To Advertise With? Then sign up for
Anthony Stillwell's New 5 part e-course for no cost! Go to
http://www.adexposurenews.com
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Article
Over USD1 billion spent on online content
Online Publishers Association:
http://www.online-publishers.org
Consumer spending on online content in the US totalled
USD1.3 billion in 2002, according to a new report from the
Online Publishers Association and ComScore.
This marks an increase of 95 percent compared to 2001.
However, the report reveals that from Q3 to Q4 2002, paid
content revenue fell from USD361 million to USD338 million,
despite a 49 percent year-over-year growth rate for paid
content in that quarter. The fall in revenues is attributed
to the fact that potential content buyers directed their
spending to holiday purchases.
The Personals/Dating category surpassed both
Business/Investments and Entertainment/Lifestyles to become
the largest paid content category in 2002 with USD302
million in revenues, up from USD72 million in 2001.
The top three categories accounted for 63 percent of online
content spending during last year, up from 59 percent in
2001.
According to the report findings, the average spending per
customer increased by just four percent from the fourth
quarter of 2001 to the fourth quarter of 2002.
The study also indicates that the number of US consumers
paying for online content rose from 10 million in Q4 2001 to
14.3 million in Q4 2002.
Annual subscriptions continue to be the dominant pricing
model, accounting for 41 percent of sales in 2002.
Micropayments of less than USD5 grew 707 percent
year-over-year, but still represented less than one percent
of sales. The monthly subscription model is becoming
increasingly popular in the Games and General News
categories.
Yahoo.com was the leading Web destination by consumer
content revenue in 2002, followed by Match.com, Real .com
Classmates.com and WSJ.com.
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Sponsors
Rim Digest -
http://www.rimdigest.com
Free opt-in newsletter offers helpful articles and
tips, free software, ebooks, reports and downloads.
Plus fun and useful content and some of the best
advertising for business opportunities, services,
programs and products.
Advertising Secrets Web Marketing Resources -
http://advertisingsecrets.com
Advertising tips and achievement techniques for web
marketing and ezine promotion are shared by successful
online entrepreneurs. Visit us now and submit your own
articles for inclusion.
Online Web Creations
http://www.onlinewebcreations.com
Free and Custom Made Website Graphics. Ebook covers, ezine
covers, banner blanks and award templates.
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New Directory Submissions -
Below are several of the new submissions added to the
Advertising Exposure Directory at
http://www.advertising-exposure.com
Earn-Profit-eBooks
http://www.earnprofitebooks.com
Top Selling eBooks, 12 free bonus eBook marketing package,
plus The Maximum Website Package, a top seller.
#1 Website Promotion & Searchengine Optimization
http://www.1-website-promotion-internet-marketing-services.com
Provides low cost website promotion, search engine
optimization and submission services with guaranteed
results.
TFI News Ezine
http://tfinews.com/advert.html
Cost effective, responsive Ezine Advertising. This works!
Get value for money and response to your advertising.
Netsymmetrics Website Promotion & Optimization
http://www.professional-website-promotion-ranking.com/
Netsymmetrics will optimize your site for superb positioning
and exposure in the major search engines. We offer a very
simple guarantee - Four (4) keywords/key phases in the first
page of four (4) of the top 10 Major Search Engines or you
pay nothing! Simple as that!
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Advertising Quote
Success is the ability to go from failure to failure without
losing your enthusiasm.
~ Sir Winston Churchill
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Advertising News
Top Advertisers Using Online More
http://www.internetnews.com/IAR/article.php/2168161
War Interest Swamps Military Sites
http://www.internetnews.com/bus-news/article.php/2168171
Ads retreat amid Iraq war coverage
http://www.msnbc.com/news/888117.asp?0dm=B19GB
The best ways to fight spam
http://www.msnbc.com/news/887715.asp
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Closing
Thank you for subscribing to Advertising Exposure News. If
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