Advertising Exposure News
September 6, 2002
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In This Issue:
* INTRODUCTION
* ARTICLE
* SPONSORS
* NEW DIRECTORY SUBMISSIONS
* ADVERTISING QUOTE
* ADVERTISING NEWS
* CLOSING
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INTRODUCTION
I would like to welcome all new subscribers to Advertising
Exposure News! Advertising Exposure News is published on the
first and third Friday of every month.
My goal for Advertising Exposure News is to provide everyone
with high quality internet advertising resources, which are
free or low in cost. You will not see any MLM, ffa programs
or false money making schemes here. You will only find true,
reliable advertising resources that will help you expose your
website to the internet community.
Some of the best advertising exposure can be made through
joint ventures. If you are interested in swapping ads, trading
resources or looking for a joint venture partner, then please
stop by our Joint Venture Board at:
http://www.dream-tools.com/tools/messages.mv?index+jointventures
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ARTICLE
How To Write Profitable Classified Ads
By Elizabeth Sinclair
Everybody wants to make more money. In fact, most people would
like to hit upon something that makes them fabulously rich! And
seemingly, one of the easiest roads to the fulfillment of these
dreams of wealth is selling on the internet.
The only thing is, hardly anyone gives much real thought to the
basic ingredient of writing profitable classified ads. If your
internet business is to succeed, then you must acquire the
expertise of writing classified ads that sell your product or
services!
So what makes a classified ad good or bad? First of all, it
must appeal to the reader, and as such, it must say exactly what
you want it to say. Secondly, it has to say what it says in the
least possible number of words in order to keep your operating
costs within your budget. And thirdly, it has to produce the
desired results whether inquiries or sales.
Grabbing the reader's attention is your first objective. You
must assume the person reading your ad is "scanning" the page on
which your ad appears in the company of two or three hundred
classified ads. Therefore, there has to be something about your
ad that causes the reader to stop scanning and look at yours!
So, the first two or three words of your ad are of the utmost
importance and deserve your careful consideration. Most surveys
show that words or phrases that quickly involve the reader, tend
to be the best attention-grabbers. Such words as: FREE...
WIN... MAKE MONEY...
Whatever words you use as attention-grabbers, to start your ads,
you should bear in mind that they'll be competing with similar
attention-grabbers of the other ads on the same page. Therefore,
in addition to your lead words, your ad must quickly go on to
promise or state further benefits to your reader. In other
words, your ad might read something like this: MAKE MONEY!
Easy & Simple...We show you how!
In the language of professional copywriters, you've grabbed the
attention of the person reading your ad, and interested that
reader in something that even he/she can do.
The next rule of good classified copywriting has to do with the
arousal of the reader's desire to get in on your offer. In a
great many instances, this rule is by-passed, and it appears,
this is the real reason that an ad doesn't pull according to the
expectations of the advertiser.
Think about it - you've got your reader's attention; you've told
him/her it's easy and simple; and you're about to ask the reader
to do something. Unless you take the time to further "want your
offer," your ad is going to only half turn the reader on. Your
reader will compare your ad with the others that have grabbed
his/her attention and finally decide upon the one that has
generated the most interest.
What is being said is that here is the place for you to insert
that magic word "guaranteed" or some other such word or phrase.
So now, we've got an ad that reads: MAKE MONEY! Easy &
Simple...We show you how! Guaranteed!
Now the reader is turned on, and in his/her mind, he/she can't
lose. You're ready to ask for the reader's money. This is the
"demand for action" part of your ad. This is the part where you
want to use such words as: Limited offer..Act now! - Write
today! - Introductory Price..Buy Now!
Putting it all together, then your ad might read something like
this:
MAKE MONEY WITH POWERFUL ADS! With our Easy & Simple
Solution, you can learn how to write Winning Classified
Ads...Guaranteed! Introductory Price of only $00.00! Go to
http://www.website.com
These are the ingredients of any good classified ad - Attention
- Interest - Desire - Action... With these four ingredients
skillfully integrated into your ad, your profits will increase
accordingly.
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Make Money With Order Pulling Ads! The Classified Ads
Promotion Ebook provides you with all of the tools and
techniques you need to write winning ads. Comes with Complete
Resell Rights! Go to:
http://www.classifieds-promotion.com
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SPONSORS
Free and Custom Made Website Graphics. Ebook covers, ezine
covers, banner blanks and award templates. Go to
http://www.onlinewebcreations.com
Free Classified Ad Submission. Submit your targeted classified
ad to over 9,000 sites with One Click For FREE! Great response
rates.
http://www.advertising-exposure.com/adlandpro.html
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NEW DIRECTORY SUBMISSIONS
below are several of the new submissions added to the
Advertising Exposure Directory at
http://www.classified-promotion.com
Jogena's Ebook and Ezine Directory -
http://www.jogena.com/
With the help of these newsletters and electronic books you can
learn from other online marketers the best methods of building
your own online business. The Ebook Directory details each ebook
with a description, url, customizable and whether it is free or
paid. The Ezine directory details each ezine with a description,
how to subscribe, ad pricing, circulation, web site URLs and more.
Ezine Ad Auction
http://www.ezineadauction.com
Get high quality, low cost advertising! This site is free to
advertising buyers interested in bidding on ezine ad space. Ezine
publishers only pay a small commission to list their ad space.
Reciprocal Links Directory
http://www.mycolinks.com/
Includes articles on the benefits exchanging links with web sites
of a similar theme to increase your traffic as well as your
relevancy rating with the major search engines. Trial software
products have a free trial period, and some can be used
indefinately, with some features locked out in the free versions.
Free Resources For Internet Marketers and Webmasters
http://webmastertraffictools.com/
Webmaster Traffic Tools is a free membership site offering several
free and inexpensive cutting-edge ebooks for aspiring webmasters and
gurus alike. Also free marketing articles on topics ranging from
reciprocal linking for increased exposure to pay-per-click search
engines strategies.
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ADVERTISING QUOTE
"You may be disappointed if you fail, but you are doomed if you don't
try." -Beverly Sills
Ask anyone who is making a living on the internet, and they will
all tell you it did not happen overnight. And they will all tell
you that they made mistakes along the way. Don't be afraid to
venture into new waters. Take the risk, pick yourself up when you
fall down and then keep moving forward!
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ADVERTISING NEWS
Report: Few Advertisers Use Pop-Ups
http://www.ecommercetimes.com/perl/story/19283.html
The Seven Habits of Highly Effective Web Sites
http://www.crmdaily.com/perl/story/19270.html
Not many ads will be seen on Sept. 11
http://www.miami.com/mld/miamiherald/business/3974673.htm
Publishers put out rush of 9/11 books
http://www.msnbc.com/news/802978.asp?0si=-
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CLOSING
Thank you for subscribing to Advertising Exposure News.
If you enjoy this newsletter, please pass it on to a friend.
If you have any comments or suggestions, please feel free
to email me at
esinclair@att.net
To advertise in Advertising Exposure News, go to
http://www.adexposurenews.com/rates.html
Advertising Exposure Directory
http://www.advertising-exposure.com
Advertising Exposure News
http://www.adexposurenews.com
Elizabeth Sinclair, Owner and Publisher
esinclair@att.net
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