Advertising Exposure News
December 6, 2002
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In This Issue:
* Introduction
* Article
* Sponsors
* New Directory Submissions
* Advertising Quote
* Advertising News
* Closing
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Introduction
I would like to welcome all new subscribers to Advertising
Exposure News! I am doing my best to write this ezine so it
passes through all of the sp*m filters. If you enjoy this
ezine, and want to continue receiving it, please check with
your ISP or email host and change your filters to accept
email from
mailto:admin@rapidreply.net
I hope you had a wonderful Thanksgiving. Having a couple
of days off from work, reminded me how thankful I am for my
family. I have a nephew and 2 neices, ages 12, 9 and 6.
They are all excited about Christmas and they love to drive
around the city at night looking at all of the lights. We
baked Christmas cookies, decorated the house and I even got
up at 5:30 a.m. to help my nephew with his paper route on
Saturday morning. Please remember to take some time away
from your computer this holiday season and spend it with
your family and friends.
Advertising Exposure News is published on the first and
third Friday of every month. You can view this issue online
at
http://www.adexposurenews.com/issue/120602.html
Some of the best advertising exposure can be made through
joint ventures. If you are interested in swapping ads,
trading resources or looking for a joint venture partner,
then please stop by our Joint Venture Board at:
http://jventureboard.ontheweb.com/
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Article
I normally write my own articles for this newsletter.
However, when I read the following article, I had to pass
it along to you. It really hits on being honest and sincere
in our online marketing..something we don't see enough of.
"Marketing Is NOT a WAR"
(Why I Disagree with Mark Joyner)
By Ryan Deiss
It's becoming very hip lately to refer to marketing in
military and especially warlike terms. Mark Joyner, of
Aesop.com, is especially big about this.
In fact, in his new book "Mind Control Marketing" (which I
just finished reading), Mark takes the perspective that
selling something is a "fight to the death" between you and
your customers where your goal is to "conquer their
resistance" (pg. 79).
WHAT?!
Now, maybe I'm still young and naive when compared to the
great Mark Joyner, but I like to think of marketing as a
bridge between people's wants and a solution to extinguish
those wants (which is where the products come in). In short,
I still see marketing as a benevolent act that should be
undertaken with honesty and sincerity - not a battle to be
won.
When I buy a product, it's because I wanted it. Sure, I've
been scammed before, but I'm still pleased with the vast
majority of my purchases because I wanted something that a
particular product or service could fill. The owner didn't
need to wear down my resistance, she simply needed to
recognize my wants and seek to meet them at a reasonable
price.
So if you're reading this with an open mind, here's the
lesson I hope you take with you...
Seek to create products (and services) that genuinely help
people and meet their most pressing wants.
If you do that, then all your marketing has to do is isolate
the targeted prospects and show them how your product does
what it says it will do. Do that and you won't need any
"mind control" tactics or "hypnotic selling" strategies.
But then again, that's just my take on it...let me know what
you think...
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Ryan Deiss has made a career for himself on the Internet by
creating products that make people say, "Why didn't I think
of that?" Some of his products include:
Opt-In Automator --> http://www.OptInAutomator.com
Pop-Up Rotator --> http://www.PopUpRotator.com
"The Great Ezine Experiment" -->
http://www.EzineExperiment.com
Ryan also publishes the "Webs Worth Watching" Newsletter
which you can check out at --> http://www.SiteSightings.com
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New Directory Submissions -
Below are several of the new submissions added to the
Advertising Exposure Directory at
http://www.advertising-exposure.com
Amazing Results Advertiser -
http://www.localbizsupport.com/cgi-bin/classified/classifieds.cgi
When you post a FREE ad at Amazing Results Advertiser,
you can have your ad seen at over 1500 sites [new ones daily]
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headline and ad copy. Ad will appear for up to 30 days.
Time To Take Control -
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Website advertising, promotion and creation. Drive traffic
to your website with professional site submission, ffa
submissions, professional mailings and more.
EzineListing.com
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feXLinks PowerLinking Partner Program
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Advertising Quote
"Believe and act as if it were impossible to fail."
- Charles F. Kettering
If you follow this advice, you will succeed. You may
have roadblocks along the way. But the important lesson
is to learn from those roadblocks and don't give up.
If you keep moving forward you will eventually succeed.
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Advertising News
DoubleClick: Rich Media Ad Use Growing
http://www.internetnews.com/IAR/article.php/1553251
Study: Top Four Search Sites Dominate E-Commerce
http://www.internetnews.com/IAR/article.php/1552251
How to get ahead in advertising - at no cost
http://www.observer.co.uk/business/story/0,6903,851194,00.html
FTC Looks Toward Diet Ad Standards
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=189156
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Closing
Thank you for subscribing to Advertising Exposure News. If
you enjoy this newsletter, please pass it on to a friend.
If you have any comments or suggestions, please feel free to
email me at
mailto:esinclair@att.net
To advertise in Advertising Exposure News, go to
http://www.adexposurenews.com/rates.html
And don't forget to check out our Free resources, articles
and ebooks at Advertising Exposure at
http://www.advertising-exposure.com
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